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YummyColours® are Designers of Experiences and Articulators of Brands.
Dismantling Defaults
Re-evaluating every step in the process is how we get to the bigger picture. This means challenging how things are made, what they’re made of, who made them, and who they’re made for.
Stay Learning
We take comfort in not knowing everything. By stepping back and listening, we’re able to approach things in a level-headed way. This makes space for all voices to be heard and welcomes collaboration based on a shared vision.
Redefining Success
Working to create an environment where success is defined by the wellness of everyone involved.
Small and Mighty
We’re an A-team of highly skilled creators fueled by the work we love, and bring our client’s vision to life.
How Do We Measure Impact
Humane-Centric
Respecting all those involved including: those who interact, consume and contribute to all experiences and creative outcomes. Never at the expense of others.
Resonating
Creating moments that challenge standards, and leave everyone inspired, connected, and slightly different.
Sustainable
Ensuring that whatever we create doesn’t hurt the planet. When we can’t, we offset the carbon footprint.
Purposeful Outcome
Striking the perfect balance between design, strategic thinking, while keeping the final goal at the forefront.
Leadership
Connie Lui
PartnerA native New Yorker, Connie is also a Creative Director, educator, photo enthusiast, and hodophile. She has created brand experiences for Levi’s, Nike, Target, TED, GE, Google, Uniqlo, and Uber (to name a few). She is often found gallery hopping, jamming to the Top 50, and collecting aspirational images on Pinterest.
Pronouns: she | her | hers
Denize Maaløe
PartnerWith a design sensibility influenced by her native Denmark, Denize is a master of clean shapes and bright colors, and possesses a great ability to tell stories through visuals. She has worked in Paris, London and New York, counting as clients major design fairs, contemporary art galleries, and leading design publications – crossing easily between environments, print and digital.
Pronouns: she | her | hers
Diego Marini
PartnerBorn the son of a typographer in Verona, Italy, design has always been a part of Diego’s life. He began his career designing branding for Italian sportswear labels before moving to Paris as digital art director for Watoo, and eventually co-founding UP! creative studio. Diego relocated to New York in 2010, working with several major brands such as Diane von Furstenberg, Nike and Pantone, winning a Clio Award for a book on DVF he designed for Rizzoli. He’s often to be found on two wheels, drinking coffee or nose deep in a freshly printed magazine, taking in its inky smell.
Pronouns: he | him | his
"In the process of building our website for Laguna College of Art + Design, Yummy Colours proved to be the perfect creative partner, with immense professionalism. They went beyond the scope of work, offering advice and expertise on a content strategy, as well as led our re-brand for the college. Diego and the team were collaborative, creative, and authentic. They supported the college in going outside of the norm, with a big creative swing for a new website, and truly made the college stand out. I personally appreciate the relationship, the fun meetings, and the efficiency and resources they bring. The entire team at Yummy Colours is not your average marketing agency, they are innovative and ahead of their time. I would recommend collaborating with them on your next website, campaign, or consulting."
— Bassem Girgis, Director of Marketing and Communications at Laguna College of Art + Design.
Working with Yummy Colours has been an absolute game-changer for the brands I've worked for, Circus Street, and Edge. They have exceeded the team's expectations for the second time by delivering an outstanding brand tone of voice, look, feel, and content strategy. Their team is a delight to work with, showcasing exceptional skill and creativity. They consistently over-deliver, leaving us amazed by the comprehensive brand strategy and guidelines they develop. I can't recommend Yummy Colours enough for any business looking to elevate its brand presence and be infinite steps ahead of its competition.
— Lauren Heaton Former CMO of Circus Street, Currently CMO of Edge
The launch of Afterpay’s new identity comes at a time when consumers are moving away from paying with expensive credit cards and loans - preferring instead to use their own money to pay over time. “Afterpay enables financial freedom and responsible spending, offering solutions to consumers who want flexibility with payments now more than ever. The collaborative work YC did around the brand's visual representation and tone of voice weaves in core financial wellness and human-centered narratives into merchandising, content, and other means of brand expression.
— Geoff Seeley, Afterpay Global CMO
YummyColours has been one of the best decisions I have made for Nude Barre. Nude Barre was in a growth period, where we needed clear articulation of all that we offer and stand for. The YC team is so thoughtful, thorough, and passionate about their partnerships. They are all in with you. Every time they presented new ideas and concepts, the Nude Barre team were blown away. Creatively, it is like they are from another planet (in a good way). YC has truly elevated our brand. Our customers clearly understand who we are, what we stand for, and why we exist. YummyColours has brought Nude Barre to life in so many ways. I was able to brain dump my vision and aspirations for Nude Barre and they came up with the most beautiful interpretation of that in our brand identity, narrative, and messaging.
— Erin Carpenter, Nude Barre Founder + CEO
"YummyColours has played a critical role in evolving and modernizing the Saks OFF 5TH brand. Our collaboration started with developing a brand book and creative guidelines that would embody our new brand identity. From there, the team built a visual identity for our new loyalty program that embraced these visual standards while creating a distinct look and feel for this program. Working with the YummyColours team felt different than working with many other creative partners given their robust understanding of our brand and collaborative approach. They always presented new and fresh ideas, challenged our thinking and were receptive to feedback. The result is a strong visual aesthetic that we feel enables us to take the Saks OFF 5TH brand to the next level."
— Sara Griffin (SVP Marketing) and Ting Ting Lee (VP Creative) SAKS OFF FIFTH
Working with the YummyColours team was a truly unique experience. It is quite rare that two very important factors come together when you create a new brand like This Place from scratch. First, the outstanding analytical ability to think deeply, creating a foundation based on market analysis that our team can rely on moving forward, without losing focus. Second, the incredible taste and sense of design. I always felt that YC was building something unique and tailored specifically to our project rather than an agency cookie-cutter solution. Everything was possible and a truly fluid experience. Professionalism and the creative eye are so powerful when combined into one. Thank you.
— Laura Simonow, CEO & Founder This Place
Throughout the last 5 years YummyColours and their team have elevated our brand visually, bringing strong differentiation as well as overall consistency. Their creativity and understanding of both the visual and business goals produced an output that we felt proud of. YummyColours always felt like an extension of our own team; they're innovative, professional and always a true pleasure to work with.
— Shannon Delany, James Allen CMO
The team at YummyColours is in a league of their own - they are not just amazing brand artists but they are also good people. They executed the vision for our brand with such passion and creativity. We are incredibly happy with their thoughtful and high quality work. It was evident from the start that they were invested in our success and have become a vital part of our team. Super talented brand experts that believe in doing good - a true gem in the industry.
— Sabrina Mattin, Tombabe Co-Founder
"In the process of building our website for Laguna College of Art + Design, Yummy Colours proved to be the perfect creative partner, with immense professionalism. They went beyond the scope of work, offering advice and expertise on a content strategy, as well as led our re-brand for the college. Diego and the team were collaborative, creative, and authentic. They supported the college in going outside of the norm, with a big creative swing for a new website, and truly made the college stand out. I personally appreciate the relationship, the fun meetings, and the efficiency and resources they bring. The entire team at Yummy Colours is not your average marketing agency, they are innovative and ahead of their time. I would recommend collaborating with them on your next website, campaign, or consulting."
— Bassem Girgis, Director of Marketing and Communications at Laguna College of Art + Design.
Working with Yummy Colours has been an absolute game-changer for the brands I've worked for, Circus Street, and Edge. They have exceeded the team's expectations for the second time by delivering an outstanding brand tone of voice, look, feel, and content strategy. Their team is a delight to work with, showcasing exceptional skill and creativity. They consistently over-deliver, leaving us amazed by the comprehensive brand strategy and guidelines they develop. I can't recommend Yummy Colours enough for any business looking to elevate its brand presence and be infinite steps ahead of its competition.
— Lauren Heaton Former CMO of Circus Street, Currently CMO of Edge
The launch of Afterpay’s new identity comes at a time when consumers are moving away from paying with expensive credit cards and loans - preferring instead to use their own money to pay over time. “Afterpay enables financial freedom and responsible spending, offering solutions to consumers who want flexibility with payments now more than ever. The collaborative work YC did around the brand's visual representation and tone of voice weaves in core financial wellness and human-centered narratives into merchandising, content, and other means of brand expression.
— Geoff Seeley, Afterpay Global CMO
YummyColours has been one of the best decisions I have made for Nude Barre. Nude Barre was in a growth period, where we needed clear articulation of all that we offer and stand for. The YC team is so thoughtful, thorough, and passionate about their partnerships. They are all in with you. Every time they presented new ideas and concepts, the Nude Barre team were blown away. Creatively, it is like they are from another planet (in a good way). YC has truly elevated our brand. Our customers clearly understand who we are, what we stand for, and why we exist. YummyColours has brought Nude Barre to life in so many ways. I was able to brain dump my vision and aspirations for Nude Barre and they came up with the most beautiful interpretation of that in our brand identity, narrative, and messaging.