Melting Types

Custom Made Ice Types

For our own branding we created multiple molds, one for each letter, of our logo and filled each with either cream or ice which we had brightly colored.
We then placed them in pairs on backlit plexi-glass, photographing and filming them as they melted into each other. 

Creative Studio  YummyColours
Photos  Nathan Kraxberger
Video  Konrad and Paul, Inc
Music  Prefuse73