Uniqlo x KAWS
Creative Direction // Campaign // OOH
For UQxKAWS collection launch, Uniqlo decided for a major takeover of the Fifth Avenue Flagship. In collaboration with the artist that included: an exterior wrap of the building, a big lenticular (9x13 feet) over the main entrance, a dedicated glass case housing the collection and a bus shelter, wild posting out-of-home campaign.
Creative Direction YummyColours
Photography Matt Jones
Production Alexandra Fletcher