Uniqlo x KAWS

Creative Direction  //  Campaign  //  OOH

For UQxKAWS collection launch, Uniqlo decided for a major takeover of the Fifth Avenue Flagship. In collaboration with the artist that included: an exterior wrap of the building, a big lenticular (9x13 feet) over the main entrance, a dedicated glass case housing the collection and a bus shelter, wild posting out-of-home campaign. 

 

Credits
Client Uniqlo
Agency ImprintProjects
Artworks KAWS
Creative Direction YummyColours
Photography Matt Jones
Production Alexandra Fletcher