Campaign // Creative Direction
Radiant Orchid - Color of the Year 2014
The campaign was articulate in Core images and Montly Vignettes. Core images were a great tools to ensure a cohesive press outreach and partner marketing efforts to present Radian Orchid to the public.
Aligning to social media’s need for constantly refreshed content and relevant editorial themes, a series of 11 compositions (spanning January to November 2014) was developed with elements to reference popular events, holidays, and relevant, even comical celebrations throughout the year. this strategy provides the ability for the following. Each monthly composition was portioned out and teased across owned social media channels.
Agency Sub Rosa
Creative Direction Diego Marini
Art Direction Christina Latina
Photography Nathan Kraxberger
Prop Stylist Hannah Cloepfil
Post Prod and Retouching Blank