Levi's® x SZA

Creative Direction  //  Experience & Video

Levi’s® and SZA collaborated to create, program and launch a concert series to unite and rally the Camden community (New Jersey) around music and food. Each month, local musical talent will host music workshops and perform in the Camden Children’s Garden. 

Throughout the grounds there will be demos using vegetables grown in the Garden, led by the community experts and special guests from the world of music. Levi’s® and SZA kicked off the program with a launch event featuring performances, music workshops and food education from SZA’s friends and collaborators. 

Credits
Client Levi's
Agency ImprintProjects
Creative Direction YummyColours
Director Michael Belcher
Photography Lauren Crew
Editing Laura Tommaselli
Content Production Claire MacDonald, Caroline Conrad