Levi's® x Alicia Keys
Creative Direction // Experience & Video
Together, Alicia and Levi’s® launched the Music Technology program at Edward R. Murrow High School in Brooklyn, NY.
The Music x Technology program introduces students to sound engineering, audio-visual production and post-production, mastering, song writing, and more. Students can now study in state-of-the-art facilities including a new media lab, with an isolated recording booth and mobile recording carts.
Nine hundred students attended a launch event featuring Murrow student performances: Unlocking the Truth, Murrow Gospel Choir and prodigy pianist David Fleuranvil. Alicia made a surprise appearance joining David Fleuranvil on stage for an unforgettable performance of “If I Ain’t Got You,” followed by an inspirational speech.
Yummycolours, in partnership with the ImprintProject team, designed the Music x Technology room from floor plan and color choices, to furnitures and worked with Edward Rubiera for the mural. YC also co-directed the video with Michael Belcher over 2 days of shooting.
Creative Direction YummyColours
Director Michael Belcher
Photography Alex Beck
Editing Laura Tommaselli
Mural Artist Edward Ubiera
Event Coordination Claudine Goin
Content Production Claire MacDonald, Mai Fujiwara