DVF Journey of a Dress

Creative Direction  //  Book Design

An unprecedented visual odyssey celebrating Diane von Furstenberg’s forty years as a groundbreaking designer and fashion icon and the dress that started it all. In 1972, Diane von Furstenberg arrived in New York with a suitcase full of jersey dresses that she had made at her friend Angelo Ferretti’s factory in Italy.

Two years later and encouraged by Vogue Editor in Chief Diana Vreeland, the distinctive design of her timeless wrap dress took the fashion world by storm and has evolved into a multitude of much loved variations ever since.

Featuring photographs by Helmut Newton, Annie Leibovitz, and Francesco Scavullo, among many others, artwork by close friends such as Andy Warhol and Francesco Clemente, and pictures of wrap dress lovers past and present from Jerry Hall and Iman to Penélope Cruz and Michelle Obama—this is the definitive, must-have DVF fashion book.

The book has the same structure as the exhibition at LACMA in Los Angeles. It's divided in 3 parts each one with a foreword from influencers in the fashion and art world. The first part is a brand timeline  through popular moments and events. The second part is about the dress that started it all and its variations throughout the 40 years. The third part is a tribute that artists payed to DVF throughout time. This is an hardcover book of 240 pages.

Client Diane Von Furstenberg
Creative Direction Diego Marini, DVF
Publisher Rizzoli USA, New York
Designer Laura Harvey, DVF
Photography Joshua White, Samantha West, Marat Shaya, Frederic Nielsen
Printer Artegrafica, Verona, Italy