Armadio

Branding // Content // Creative Direction

Concept

Armadio means closet, wardrobe, cupboard in Italian.

Armadio.com aims to keep Italian leather craftsmanship alive by scouting only independent brands and artisans who manufacture and source locally, making every product made in Italy from start to finish.

YC worked with the Armadio team started the brand identity with their positioning and content creation strategy. Once we identified the core principles: Quality Craftsmanship, Modern design, Made in Italy, Direct-to-consumer and Fair pricing we worked on the visual identity and the content creation to reflect their values.

Credits

Creative Direction YummyColours
Logo Animation Erik Righetti
Website development Regolo Design

On location
Photography Loris Pignoletti
Videos VideoBaker.it
Styling Francesca Bertini
Make-up Giulia Cresci